The Threshold Audit. Two weeks on site. What the business is worth today, where profit leaks, and what to fix first.
Book the auditOperator-led business advisory
Rethink yoursystems, hiring, culture, capital, licensing
For owners who outgrew the systems that got them here, and for founders who want real systems from day one.
JC
Led by Jonathan Carranza, 24 years in the trades
The Threshold Co. is led by an operator who has lived the stressors owners ask for help with. Systems, culture, hiring, capital access, and licensing live inside one relationship, not across five vendors who do not talk to each other.
Owners we build with
PlumbingHVACElectricalRoofingLandscapingMed spasDaycaresBakeriesBeauty schoolsAuto repair
Three ways to engage
How we workGet in touch
Visibility opens the door. Systems deliver the result
The Threshold Co. begins every relationship by listening. The work spans systems, culture and people, and capital access. Every engagement is scoped to the client and quoted in writing before work begins.
Systems
Procedures, dispatch, retention, and a daily cadence that runs without the owner.
Culture and people
Hiring, training, and the leadership scaffolding that keeps a team aligned.
The Threshold Audit
- On-site diagnostic
- Value score
- Capital stack review
- 90-day priority list
The founderHis story
You do not have to sell when you begin to serve
Jonathan Carranza built and sold his own home-services company, then built The Threshold Co. as the advisory he wishes had existed when he was in the owner's seat.
The morning after his first call
“If that was your first day, you just got all the bad things out of the way in one job. It's all uphill from here.”
Capital access
We don't lend you money. We build the file that gets a yes
Most owners walk into a bank with a shoebox of tax returns and a verbal plan. We build a lender-ready package, coordinate with your CPA, and hand it to a trusted SBA lender that fits your deal.
How capital access worksLender-ready file
- SBA 7(a)
- SBA 504
- Equipment financing
- Customer financing
The nurse who wants to open a beauty school. The mother and daughter who have dreamed of running a daycare together.
The tradesman ready to go independent, staring at a licensing process he does not know how to navigate.
FAQ
Answers to the questions we get
Straight answers before the discovery call
No two owners walk in with the same starting point. Every engagement is scoped to the individual client and quoted in writing before work begins.
No. The Threshold Co. works with nurses opening beauty schools, daycare founders, landscapers, pastry makers, and tradesmen going independent. The common thread is an owner in the middle of a real decision.
No. We do not prepare, amend, review, or file tax returns. That is your CPA's job, and we coordinate with your CPA where it matters.
Here's how we begin
Ready to see what your business looks like on paper?
Two weeks. What it's worth today, where the profit leaks, and what to fix first.
Book the auditExplore how the work is structured
Audit, retainer, and implementation sprints, scoped and quoted in writing before work begins.
See servicesThe Threshold Co is a DBA of Carranza Family Corporation, an active California S corporation. Advisory and implementation services only. The Threshold Co does not provide legal, tax, or accounting advice. Consult a qualified attorney, CPA, or enrolled agent for those questions. All financing is provided by third-party lenders under their own credit criteria. Loan approval is not guaranteed.